Project description
Fishka is the largest coalition loyalty program in Ukraine. It has more than 6,000,000 customers and a dozen of partner companies in various business sectors. Fishka calculates points for transactions that users can later use to pay for fuel, goods, and services within the affiliate network. Fishka participants can manage their accounts, set goals, receive personal promotions and discounts, and pay for fuel in the OKKO petrol stations.
Our challenge
In creating the Fishka loyalty program app, we faced a few challenges:
- a creation of a reliable IT system that would include front-end, back-end, integration with partners, and the ability to manage a mobile app and its content using a special tool
- upgrading a loyalty program from a plastic card to an online app, creating an additional product value
- making the mobile app the main communication channel between Fishka and the end user
But the main challenge was to find a simple, reliable, and useful set of tools that we need to develop to fully meet the needs of the end user of the Fishka loyalty program.
Solutions we propose:
- The development of a native mobile app for iOS and Android
- Building a long-term vision for the mobile app by running sets of design sprints with the client's team as well as defining its structure
- Test product hypothesis and confirm product value for end-users by conducting 30+ in-depth user interviews with the different target audiences
- Unique content and data management system building with hierarchy access for different types of admins regarding their objectives
- Google Cloud platform exploitation for the project software environment
- Microservices software architecture usage with a stack of independent services
The results of the Fishka app:
- 90% share of points withdrawn
- Top 7 In chart Shopping
- 100K + Daily active users
- 25% Retention rate over 6 weeks
- 3M+ Installs of app in the App Store and Google Play
- 820K Monthly active users
